Friday, March 30, 2007
New Office Project Proposed Near Pepsi Center
Here's a rendering of the project (image courtesy of denverpost.com):

The general contractor will be M. A. Mortenson and Oz Architecture is doing the design.
In general, I'm quite disappointed with this proposal. I think it's odd that the first thing the developer boasts about is the project's "ample parking" instead of its location immediately adjacent to a light rail station. I also see nothing mentioned about any ground-floor retail or other uses incorporated into the project. It appears this project has not been conceived as a "transit-oriented development" which, in this current era in Denver, is unfathomable. The architecture, scale, and orientation of the two buildings strike me as too suburban for this site. They'd look right at home along Dry Creek Road in Centennial.
When I wrote my blog in September on urbanizing the Elitch Gardens/Pepsi Center area (Denver's Elitch Gardens: Don't Raze, Urbanize!), this isn't what I had in mind. How about this instead: Take the second proposed office building and plop it down on top of the first, making a single 10-story office building. Then, on the site where the second office building was, build a 10-story (or so) residential building. Put ground-floor retail in both buildings including a restaurant with patio seating in the plaza facing the station. Now that would be an urban, transit-oriented development, and a great start to urbanizing the massive parking lots in this part of Downtown.
As was mentioned in the article, several years ago it was announced that Kroenke planned to build a retail, residential, and entertainment project at this site, including possibly an ice-skating rink. That's the project currently described for this location on the CVP South/Auraria page. It's too bad that project has been replaced with this one.
Where's the grand vision for this area? I've said it before and I'll say it again: Kroenke should partner with Elitch Gardens and the city to create a master plan for the entire Elitch's/Pepsi Center area that would eventually replace all surface parking with structured parking wrapped by high-density residential, office, retail, and entertainment uses. That's what we should expect for Downtown Denver!
With the DNC coming soon, I would guess that we won't see too much activity on any of the parcels surrounding the Pepsi Center or Elitch's, since the security measures taken for the DNC would disrupt construction. This project looks far enough away that it wouldn't be affected.
These developers are robbing Denver and themselves of an opportunity to turn this area into a mega-center of commercial and entertainment space. Their office project would do better if combined with different mixed-used / TOD elements.
Yeah, and I totally thought suburban office park when I saw that rendering. Gross.
I'll even help to get it going, but I'd like some allies and maybe a "front" person or two since I have to be careful how involved I get in things like this due to my job. Any takers?
Same thing could have worked out of Cherry Creek and covered River Front area.
No water lost and we could have had our own little Venice.
Come on Stan, it'd be nice to look at from your stadium palace.
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